← All posts

Guides

Writing for search engines and AI assistants

What the kit generates for crawlers, and the few Notion fields worth filling in.

Soft overlapping circles in purple and orange on a dark background. AI-generated illustration.

Every post page ships complete in the HTML: title, description, canonical URL and structured data, built from the same Notion row that renders the article.

Fields worth filling in

  • SEO title and Meta description: optional overrides for search results.
  • Cover alt: a plain description of the cover. Leave it empty only for decorative images.
  • AI image: tick it for generated covers, and the alt text says so.

What crawlers get

  • BlogPosting, breadcrumb and site data in one JSON-LD graph.
  • A FAQPage block when the post has a real FAQ section.
  • A sitemap, an RSS feed and llms.txt, generated from the same post list.

None of this is a ranking trick. It describes your pages accurately, which is what search engines and assistants need.